Apple, which has already cut production of the iPhone 13, will have difficulty selling these devices until February 2022, industry sources told DigiTimes. However, the demand for iPhone 13s will also increase otherwise.
A Bloomberg report in recent weeks indicated that Apple would also be severely affected by the chip crisis. The company wants to produce 90 million iPhone 13s before the end of this year, but due to the crisis, 80 million units production he could do it. Sources in the supply chain told DigiTimes today that the problem will continue for a long time.
Sources confirmed to DigiTimes that Apple will not be able to meet the demand for its new iPhones. Apple will continue to experience this issue until February 2022, according to the report. So Apple won’t be able to sell iPhone 13s at the level it wants. Moreover, despite the already high demand, the demand for iPhones will soon increase worldwide.
Apple has already been significantly affected by the chip crisis:
It was recently suggested that Apple has reduced iPad production by 50% due to the chip crisis. However, in his latest earnings call, Apple CEO Tim Cook said the chip crisis had cost Apple $9 billion. It is not known whether this damage will increase by the end of this year, and how much it will increase if it does.
Of course, Apple is not the only company in the smartphone industry affected by the chip crisis. In fact, Apple is among the companies least affected by this crisis. Apple’s rival Samsung, along with other manufacturers such as Oppo and Xiaomi, has been hit quite negatively by this crisis. According to an earlier report, sellers are having difficulty having enough stock on mid-range phones from brands such as Samsung and OnePlus.